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Increase market penetration of mobile multimedia devices


Client Challenge:

To effectively target and position multimedia mobile devices through solution-selling approaches with large telecommunications networks, educate networks in the consumer value story and proposition for multimedia devices "you life in your phone".

Strategy & Solution:

Understand telecommunication operators’ needs, commercial business drivers, channel strategies and consumer propositions for mobile devices, before designing a 'solution'. Understand current sales practices in store in the way mobile devices are sold with a premium price positioning. Create solution-based selling approaches for client account managers and bring key insights to corporate conference in the multimedia division.

Results:

Awareness-raising objective delivered by clearly demonstrating the opportunity gap in both consumer and customer environments understanding multimedia mobile device application as a lifestyle and business tool. Key insights and learnings integrated into Global Solution-Selling Programme.

Client Testimonials:


Jonathan and Katalyst's strength lies in the fact that they build truly bespoke solutions to training and business needs. The attention to detail is first rate and he genuinely seeks to understand so that the final result is always successful.

Top qualities: Great Results, High Integrity, Creative

  Gavin Russell, Head of Business Development, Nokia Multimedia UK

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