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Katalyst invited to partner with the client to transform the impact of a strategic company conference targeted at important distributors and stakeholders. Developing a deep understanding the motivation strategy of each audience member and tailoring both messages and commercial opportunities to drive business were key objectives for the client.
Distributor Video Insight targeted at Distributor Owners and Directors revealed key drivers, motivation strategy and goals and attitude towards our client and the expectations/outcomes from the annual corporate conference.
Katalyst developed distributor documentary film which became the central hub of the conference “Lets listen to you” which created powerful rapport, influence and impact with the audience.
As part of the planning process Katalyst and the conference team worked on scripting and aligning powerful stories and memorable messages that would move the key players in the audience to action whilst delivering compelling audience motivation.
Katalyst created presentation glue including coaching and rehearsal for all keynote presenters and ensuring confidence and inspiration at the live event.
Perception of client transformed from distant to engaging and responsive around distributor and audience requirements. As a result business opportunities were enabled through this relationship reframing where distributors have become more open to strategic collaboration. Trust between the client and distributors transformed, opening up further mutual collaboration. Execution around key initiatives improved through the distributor network.
Conference content, communication messages, delivery and execution created a powerful and memorable experience for the audience.
Katalyst ongoing conference consultant and coach working on strategic communication, message design and to coach keynote presenters to be everything they can be.